Look What Toms has done....brilliant!

November 5, 2013 – Los Angeles, CA – In a bold and unexpected move that underscores its role as a leader in social innovation, TOMS today launched the TOMS Marketplace, a new online retail destination hosted on TOMS.com that features a curated collection of 200 socially conscious products from 30 different companies.  Featured at http://www.TOMS.com/marketplace for customers in the U.S., each of the TOMS Marketplace partner brands has a meaningful story and shares TOMS’ deep commitment to giving to those in need, spanning a wide range of causes and geographic areas of impact. 

“The TOMS Marketplace represents something that is bigger than us,” said Blake Mycoskie, Founder and Chief Shoe Giver of TOMS.  “We believe social entrepreneurship is a movement that is here to stay, and the TOMS Marketplace is our way of bringing awareness to so many amazing companies, causes and products.  For the past few years, I have been humbled by the number of social entrepreneurs who have been inspired by the TOMS business model. In fact, it wasn't too long ago that I found myself in a similar position.  So I thought, ‘What can we do to help support these companies?’ The TOMS Marketplace is the result.”

By bringing together such a diverse collection of social entrepreneurs at various stages of their business, the TOMS Marketplace presents a wide assortment of products across an array of lifestyle categories, from accessories, apparel and bags to home goods, jewelry, sports equipment, tech and more.  Prices range from $5 to $500 for products that have never been available at TOMS.com until today. 

For the most part, the TOMS Marketplace highlights early-stage companies and their causes, each of whom were thoroughly vetted by TOMS’ Giving department to make sure their ability to deliver on their mission statements is of the highest standard.  Some more recognizable than others – yet all respected for their work – the companies and causes that make up the debut TOMS Marketplace collection include:

•    31 Bits
•    Apolis
•    Badala
•    Charity Water
•    Cleobella
•    Della
•    Denik
•    Falling Whistles
•    Fortuned Culture
•    From You With Love
•    Half United
•    Harper Belle Jewelry
•    JADETribe
•    JOYN
•    Krochet Kids International
•    Lemlem
•    LSTN
•    Movember
•    One World Futbol Project
•    Out of Print
•    Rose + Fitzgerald
•    Same Sky
•    Stone + Cloth
•    Sword & Plough
•    Tegu
•    The Base Project
•    The Giving Keys
•    The Honest Company
•    Yellow Leaf Hammocks

“The social entrepreneurship movement is made up of a lot of like-minded individuals, and in many ways it’s a fraternity of people who want to do business differently,” added Mycoskie. “I’ve been a part of this network for years and have recognized many organizations that have very interesting ideas and businesses that can scale.  Many of these have found a place in the TOMS Marketplace.”

TOMS’ innovation does not stop at the TOMS Marketplace.  The company recently announced that through its Giving Partners it has hand-placed over 10 million pairs of new shoes on children in need and has helped give sight to nearly 200,000 people around the world.  The success of TOMS’ One for One® business model has led to a continued evolution of its Giving efforts, with the company having made major investments in its shoe manufacturing, economic empowerment, commissioned field research, and product partnerships that have raised millions of dollars for non-profit organizations.  The TOMS Marketplace is the latest such investment from TOMS.

“We’re so excited to utilize, share and leverage TOMS’ platforms, our resources and our marketing to assist our TOMS Marketplace partners to help give to those in need,” added Mycoskie.  “We believe our customers – and even those who aren’t necessarily customers – trust the TOMS brand and what we stand for.  They are coming to our website because they want to buy or give a gift that gives back, and with the TOMS Marketplace, they will have a much greater selection of choices, all in one place.”

About TOMS: 

In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.®  Since then, TOMS has given over 10 million pairs of new shoes to children in need.

Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.®  Since launching, TOMS has helped save or restore the sight of nearly 200,00 people worldwide.

Charity Spotlight - Stop Diabetes

CHARITY SPOTLIGHT

A meaningful way show your support for the  cause is by wearing a GivingBand.  To order directly from the Stop Diabetes  website, click the button below: YOUR organization can create a custom charm program:

Cause Marketing 101 for Businesses and Non-profits

Cause Marketing is essential for businesses.

These webinars should be a great overview and I encourage anyone who owns or is involved with a business to attend this and figure a way YOUR company can align with a cause.

Charity Charms offers our Matching Gift Program as a way to do it.

From The Cause Marketing Forum:

Is there a member of your team, prospective partner or a colleague who might benefit from an overview of cause marketing? Well, they're in luck because they know YOU and now you can share these webinars with them!

Business and nonprofit-oriented webinars will be led by For Momentum's Mollye Rhea on November 21. They're full of great material: lots of real-life examples and relevant, useful tips.

Participants will learn:

• Which programs are generating major business and cause benefits -- and why
• What kind of civic engagement today's consumers expect from companies 
• How to leverage cause marketing to move a company or cause forward

Cause Marketing 101 for Business will provide companies large and small with a framework for assessing how cause marketing could make them more successful.
November 21, 2013 2:30pm ET

Cause Marketing 101 for Nonprofits will share advice on getting into the business mindset, creating attractive offerings and developing win-win relationships with corporate partners.
November 21, 2013 12:30pm ET

Price: FREE for everyone. Pre-registration is required and space is limited!

    

Participants Will Receive:

• Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
• The opportunity to ask questions of the presenter (live attendees only)  
• A download of the PowerPoint presentation that accompanies this webinar

 Price: FREE for everyone. Pre-registration is required and space is limited!

Speaker Profile

Mollye Rhea, Founder and President, For Momentum
Agency Founder and President of For Momentum, currently ranked the #5 Cause Agency in the United States by Corporate Social Responsibility magazine, Mollye Rhea has 25+ years of experience in cause marketing strategy and strategic alliances.

Since founding For Momentum in 2003, Mollye and her team have played an agency role in 60+ partnerships, raised millions in cash and in-kind donations for charity clients and directed millions of dollars of resources for corporate clients.

While employed by For Momentum and previous NPO's, the For Momentum team has raised $250MM+ in resources for dozens of worthy organizations in partnership with hundreds of brands. Mollye has a well-rounded background, ideal for cause alliance development. Prior to forming For Momentum, Mollye served as GVP of Strategic Alliances for the national office of the Arthritis Foundation. Mollye previously held leadership roles for InterContinental Hotels Group, overseeing national brand strategy for the Holiday Inn brand.  And, she also has agency experience with Young & Rubicam and McCann-Erickson. As a result, Mollye understands all perspectives in the cause partnership equation.
  

Price: FREE for everyone. Pre-registration is required and space is limited!   

November 21, 2013: 12:30pm ET (Nonprofits) and 2:30pm ET (Business)    

 

Check out this great guide to help you with year end holiday giving strategies from Charity Navigator:

• Which charities earn the most at year-end
• Tips for giving this holiday season
• Highest and lowest rated charities by cause

Click here to read.

Most of the charities we work with here at Charity Charms engage a private or corporate sponsor to fund their charms.

On average, a $5000 donation can raise $20,000+.

Please consider our matching gift program if you want to help your favorite charity increase the impact of each donation. View our program at: http://www.charitycharms.com/matching-gift-program.html