I
just read this article on Tangibility in the Cause Marketing Forum Newsletter
and wanted to share it.
It
really resonated with me, as we know at Charity Charms, that when supporters
have something meaningful (and tangible) ...like a custom charm
bracelet....that people are proud to wear and use....it can be an incredible way
of spreading the message for the cause.
Tangibility
Pays Off for Target, FEED and Feeding America
CMF Corporate
Member Target has already hit its goal of donating 10 million meals to CMF
Nonprofit Member Feeding America via its FEED collection.
Anecdotally,
our friends at Target share that one successful aspect of the collection that
spans three categories (women's and men's apparel as well as housewares) is that
consumers walk away knowing exactly how many meals were donated as a result of
their purchase (each product is adorned with a number representing meals
donated). The 10 million meals donated is not a cap and merchandise sold will
continue to benefit Feeding America through mid-October in store and through
November online.