Tangibility in Cause Marketing

I just read this article on Tangibility in the Cause Marketing Forum Newsletter and wanted to share it.

It really resonated with me, as we know at Charity Charms, that when supporters have something meaningful (and tangible)  ...like a custom charm bracelet....that people are proud to wear and use....it can be an incredible way of spreading the message for the cause.   

Tangibility Pays Off for Target, FEED and Feeding America

CMF Corporate Member Target has already hit its goal of donating 10 million meals to CMF Nonprofit Member Feeding America via its FEED collection.

Anecdotally, our friends at Target share that one successful aspect of the collection that spans three categories (women's and men's apparel as well as housewares) is that consumers walk away knowing exactly how many meals were donated as a result of their purchase (each product is adorned with a number representing meals donated). The 10 million meals donated is not a cap and merchandise sold will continue to benefit Feeding America through mid-October in store and through November online.