Cause Marketing 101 for Businesses and Non-profits

Cause Marketing is essential for businesses.

These webinars should be a great overview and I encourage anyone who owns or is involved with a business to attend this and figure a way YOUR company can align with a cause.

Charity Charms offers our Matching Gift Program as a way to do it.

From The Cause Marketing Forum:

Is there a member of your team, prospective partner or a colleague who might benefit from an overview of cause marketing? Well, they're in luck because they know YOU and now you can share these webinars with them!

Business and nonprofit-oriented webinars will be led by For Momentum's Mollye Rhea on November 21. They're full of great material: lots of real-life examples and relevant, useful tips.

Participants will learn:

• Which programs are generating major business and cause benefits -- and why
• What kind of civic engagement today's consumers expect from companies 
• How to leverage cause marketing to move a company or cause forward

Cause Marketing 101 for Business will provide companies large and small with a framework for assessing how cause marketing could make them more successful.
November 21, 2013 2:30pm ET

Cause Marketing 101 for Nonprofits will share advice on getting into the business mindset, creating attractive offerings and developing win-win relationships with corporate partners.
November 21, 2013 12:30pm ET

Price: FREE for everyone. Pre-registration is required and space is limited!

    

Participants Will Receive:

• Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
• The opportunity to ask questions of the presenter (live attendees only)  
• A download of the PowerPoint presentation that accompanies this webinar

 Price: FREE for everyone. Pre-registration is required and space is limited!

Speaker Profile

Mollye Rhea, Founder and President, For Momentum
Agency Founder and President of For Momentum, currently ranked the #5 Cause Agency in the United States by Corporate Social Responsibility magazine, Mollye Rhea has 25+ years of experience in cause marketing strategy and strategic alliances.

Since founding For Momentum in 2003, Mollye and her team have played an agency role in 60+ partnerships, raised millions in cash and in-kind donations for charity clients and directed millions of dollars of resources for corporate clients.

While employed by For Momentum and previous NPO's, the For Momentum team has raised $250MM+ in resources for dozens of worthy organizations in partnership with hundreds of brands. Mollye has a well-rounded background, ideal for cause alliance development. Prior to forming For Momentum, Mollye served as GVP of Strategic Alliances for the national office of the Arthritis Foundation. Mollye previously held leadership roles for InterContinental Hotels Group, overseeing national brand strategy for the Holiday Inn brand.  And, she also has agency experience with Young & Rubicam and McCann-Erickson. As a result, Mollye understands all perspectives in the cause partnership equation.
  

Price: FREE for everyone. Pre-registration is required and space is limited!   

November 21, 2013: 12:30pm ET (Nonprofits) and 2:30pm ET (Business)