Monthly Marketing Tip:

Create a colorful CAUSE MARKETING/GIVING campaign

You spend thousands of dollars on direct marketing campaigns asking your donors for financial support. Over ten “asks” landed in our mailbox last week! NOT ONE offered to send anything to show that we HAD indeed donated OR asked us to spread the word about their mission. Imagine if just ONE of the asks we received offered to GIVE a bright colored GivingBand™ as a THANK YOU for a $50 donation. The donation would live on as the bracelet was worn, and so would the fundraising campaign.

A brightly colored postcard featuring your logo GivingBand™ can engage your donor and will stand out in the mail. The donor can donate online, and when the bracelet(s) is sent, the envelope provides another opportunity to market to the supporter about your cause or upcoming event.

Better yet. Do a direct mail CAUSE MARKETING campaign. Your sponsor underwrites the cost of the GivingBands™, mailing, and fulfillment. They receive acknowledgment & thanks, and the end supporter receives a coupon to support the business as well as the charity.

Supporter or not, spending money to make money is necessary for non-profits as well as businesses. If the cost per GivingBand is $5 (or less) and can bring in a $50 donation…isn’t that a great ROI?