Charity Charms was a sponsor at the Cause Marketing Forum in Chicago in June and we learned and shared so much! Any non-profit or business that wants to learn more about Cause Marketing can benefit from the very strong presentations from organizations like Pepsi, Nike, or Feeding America... here is a way to access them. (per David Hessekiel/President/Cause Marketing Forum)
If you did not attend, but would like to view the presentations, you can purchase a virtual pass on their website.
Or e-mail him at dh@causemarketingforum.com.
Showing posts with label The Cause Marketing Forum. Show all posts
Showing posts with label The Cause Marketing Forum. Show all posts
Thursday, June 17, 2010
Tuesday, June 15, 2010
Cause Marketing can Change the World
Charity Charms was a sponsor at the Cause Marketing Forum in Chicago this month and it was an invaluable experience. Our goal was to meet national charities and corporations to introduce them to our Shared Giving Program. The Shared Giving program combines GivingBands™ as the vehicle, Charities as the platform, and a key corporation collaborating in a program to “BAND together to SUPPORT AMERICA’s CHARITIES”… a win/win for all. We certainly achieved our goal, but the ultimate benefit of attending the conference was interfacing with over 400 dynamic charities, consultants, and corporations and hearing about CAUSE MARKETING programs that have made history (like Nike’s LIVESTRONG).
Businesses are increasing the focus on their Corporate Social Responsibility (CSR) and sustaining relationships with charities whose causes align with their goals or products. New ways of connecting and supporting each other HAVE to happen and there was a lot of BUZZ about changing the world.
Wendy MacGregor, the Senior Vice President, CMO of Feeding America gave a moving presentation with the theme “Selling Doesn’t Mean Selling Out.” Wendy shared with the attendees the importance of marketing of their brand and mission in order to see a Hunger-Free America in our lifetime. Feeding America won the 2010 Golden Halo Award for a non-profit, and in her acceptance speech she thanked “our wonderful, smart and generous partners for making this recognition possible. For it is these very partnerships that are critical to our mission of feeding American’s hungry and engaging the public in the fight to end hunger, through increased financial resources and increased brand and issue visibility.”
As you plan your Fall initiatives, encourage your team to seek out businesses that align with your mission and create a Cause Marketing campaign to benefit all parties.
If you need a meaningful product to fuel your campaign, like GivingBands™, we can help.
Not only do we provide the products, but we can help craft campaigns.
Charms to Change the World
Cause Marketing: marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.
http://en.wikipedia.org/wiki/Cause_marketing
Businesses are increasing the focus on their Corporate Social Responsibility (CSR) and sustaining relationships with charities whose causes align with their goals or products. New ways of connecting and supporting each other HAVE to happen and there was a lot of BUZZ about changing the world.
Wendy MacGregor, the Senior Vice President, CMO of Feeding America gave a moving presentation with the theme “Selling Doesn’t Mean Selling Out.” Wendy shared with the attendees the importance of marketing of their brand and mission in order to see a Hunger-Free America in our lifetime. Feeding America won the 2010 Golden Halo Award for a non-profit, and in her acceptance speech she thanked “our wonderful, smart and generous partners for making this recognition possible. For it is these very partnerships that are critical to our mission of feeding American’s hungry and engaging the public in the fight to end hunger, through increased financial resources and increased brand and issue visibility.”
As you plan your Fall initiatives, encourage your team to seek out businesses that align with your mission and create a Cause Marketing campaign to benefit all parties.
If you need a meaningful product to fuel your campaign, like GivingBands™, we can help.
Not only do we provide the products, but we can help craft campaigns.
Charms to Change the World
Cause Marketing: marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.
http://en.wikipedia.org/wiki/Cause_marketing
Monday, June 7, 2010
Cause Marketing Forum
Check out our video from the Cause Marketing Forum in Chicago last week!
Thank you to 3BL Media for the coverage!
Thank you to 3BL Media for the coverage!
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